The home of Sol, a Mexican beer born in 1899.
We believe in Espiritu Libre and celebrate those who live with a Free Spirit.
After centuries of thick colonial beer, a maverick German brewmaster
wanted to give the people of Mexico a light refreshing beer
and he created El Sol, which would later become Sol.
On Sol.com you will find out what it means to have Espiritu Libre,
the history of Sol, our latest TV and outdoor campaigns featuring Alice Cooper,
Andy Warhol and Chris Isaak's song Baby Did a Bad Bad Thing.